Importance of Influencer Marketing for Brands in 2024

Mon, 22 Jul 2024 12:19:49 +0000

Influencer marketing has become one of the most effective marketing strategies for brands over the past few years. Influencer marketing refers the partnering with individuals who have credibility and influence over the targeted audience. These individuals, called influencers, who promote brands and products to their followers through social media posts, stories, blogs, reviews, and more.